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Phygital Marketing and the Pain of Paying
16 references·1 citing·48 second hop
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
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  • 2015Netnography635 cited
  • 2008Tightwads and Spendthrifts439 cited
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  • 2010How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices300 cited
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  • 2003The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field

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217 cited
  • 2015“Paper or Plastic?”: How We Pay Influences Post-Transaction Connection117 cited
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    • 2025Exploring the Psychological and Behavioral Effects of Mobile Payment Systems on Consumer Spending: A Theoretical Perspective2 cited