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Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
16 references·1 citing·23 second hop
Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms (2024)Applying the extended UTAUT-2 to assess t…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…A Brief Guide to Structural Equation Modeling (2006)A Brief Guide to Structural E…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Diffusion of innovations. (2003)Diffusion of innovations.Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Why Don’t Men Ever Stop to As…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation (1997)Toward A Hierarchical Model o…Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Extrinsic and Intrinsic Motiv…The theory of planned behavior (1991)The theory of planned behaviorPersonal Computing: Toward a Conceptual Model of Utilization1 (1991)Personal Computing: Toward a …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach (2025)Factors impeding buy now, pay…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Diffusion of Innovations (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)Diffusion of Innovations 1 (2019)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Older Adults' Reasons for Using Technology while Aging in Place (2015)
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3,573 cited
  • 1997Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation3,197 cited
  • 2006A Brief Guide to Structural Equation Modeling2,717 cited
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    • 2025Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach14 cited