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Are you “in” or are you “out”?: Impact of FoMO (Fear of Missing Out) on Generation Z’s Masstige- brand Apparel Consumption
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Are you “in” or are you “out”?: Impact of FoMO (Fear of Missing Out) on Generation Z’s Masstige- brand Apparel Consumption (2020)Are you “in” or are you “out”?: Impact of…The Influence of Hedonic Motivation, Influencer Marketing on Purchase Decision With fomo (Fear of Missing out) As Mediation (2023)The Influence of Hedonic Moti…The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali (2022)The Impact of Social Influenc…Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale (2022)Measuring consumer‐based bran…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis (2024)Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension (2025)Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR and S‐O‐R Model (2026)Consumer behavior & marketing strategy (2010)Motivational, emotional, and behavioral correlates of fear of missing out (2013)Perilaku Konsumen ; Pendekatan Praktis disertai Himpunan Jurnal Penelitian (2013)Determining online consumer’s luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics (2024)Prosedur Penelitian Suatu Pendekatan Praktik (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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  • 2022The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali25 cited
  • 2022Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale24 cited
  • 2023The Influence of Hedonic Motivation, Influencer Marketing on Purchase Decision With fomo (Fear of Missing out) As Mediation19 cited

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