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Each generation has its own characteristics, one example of a generational group is Digital Natives or often referred to as generation Z. The characteristics of generation Z is a generation that is very familiar with technology and the internet. Then this research is motivated by the communication style of generation z on shaping self-image at SMAN 8 Pinrang. In this writing, researchers use qualitative research methodology, namely with a descriptive approach, where researchers provide a description of the subject and object of research and manage and analyze qualitatively. This research is field research, where in this research the researcher makes direct observations in order to obtain accurate data about the problem in accordance with the formulation of the problem, namely (1) How is the communication style between fellow generation Z in the digital era, (2) How are the obstacles to the communication style between parents and generation Z in the digital era.Some generation z prefer to use communication styles that are trending among them for the reason that they are more slang and easier to understand. Then the communication style used by fellow generation z is assertive communication style and two-way communication style. While the communication styles used by parents in communicating with generation Z are two-way communication style, dynamic, structured communication, and weakening communication.
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