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Demonstrating and communicating artificial intelligence brand capabilities: Amazon Web Services sponsorship with the National Football League
16 references·0 citing·51 second hop
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References

  • 1991The Role of Sponsorship in the Marketing Communications Mix484 cited
  • 2019Artificial Intelligence and Journalism473 cited
  • 2013Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement459 cited
  • 2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs335 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 2002Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations267 cited
  • 2011Explaining and Articulating the Fit Construct in Sponsorship196 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
  • 1996Modeling the Impact of Olympic Sponsorship on Corporate Image138 cited
  • 2021Artificial Intelligence and Machine Learning in Sport Research: An Introduction for Non-data Scientists133 cited
  • 2001Measuring the Effects of Sponsorships117 cited
  • 2013Leveraging sponsorship: The activation ratio114 cited
  • 2009Relative Presence of Business-to-Business Research in the Marketing Literature95 cited
  • 2021Big Data and Analytics in Sport Management88 cited

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  • 2005Image transfer in sports sponsorships: an assessment of moderating effects79 cited
  • 2009Olympic Sponsorship Activation and the Creation of Competitive Advantage55 cited
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