"To buy or not to buy" the intention to purchase visual arts in the UAE

Abstract

The present study investigated the impact of trust, perceived value, emotional value, attitude, and relationship proneness on the purchase intention towards visual arts and the mediating effect of trust between relationship proneness and purchase intention in the UAE. Three hundred questionnaires were distributed, 271 were used, and a structural equation modeling technique was used to run direct and mediation models to test the proposed hypotheses. The results showed that trust, perceived value, emotional value, and attitude significantly influenced purchase intentions. The findings also showed that trust significantly mediated the link between relationship proneness and the purchase intention of visual arts. The present paper has provided empirical evidence on the interrelationships between relationship proneness and trust.

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