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Identitätsbasierte Markenführung
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Identitätsbasierte Markenführung (2024)Identitätsbasierte MarkenführungChallenges of negotiating and developing a territorial Brand – Can Pinot Noir be the glue of a collective brand identity? (2026)Challenges of negotiating and…Sensemaking and sensegiving in strategic change initiation (1991)Dimensions of Brand Personality (1997)Toward an integrative social identity model of collective action: A quantitative research synthesis of three socio-psychological perspectives. (2008)
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  • 2026Challenges of negotiating and developing a territorial Brand – Can Pinot Noir be the glue of a collective brand identity?0 cited

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