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The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives
16 references·0 citing·40 second hop
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References

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  • 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
  • 2018Customer experience challenges: bringing together digital, physical and social realms849 cited
  • 2013

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Social Networks, Personalized Advertising, and Privacy Controls
826 cited
  • 2017What is co-creation? An interactional creation framework and its implications for value creation735 cited
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