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Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook
16 references·0 citing·28 second hop
Brand Authenticity: A 21-Year Bibliometric Review and Future Outlook (2024)Brand Authenticity: A 21-Year Bibliometri…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)Software tools for conducting…Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach (2020)Investigating the emerging CO…Science Mapping: A Systematic Review of the Literature (2017)Science Mapping: A Systematic…bibliometrix : An R-tool for comprehensive science mapping analysis (2017)bibliometrix : An R-tool for …Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Bibliometric Methods in Management and Organization (2014)Bibliometric Methods in Manag…Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)CiteSpace II: Detecting and v…Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Changes in the intellectual structure of strategic management research: a bibliometric study of the Strategic Management Journal , 1980–2000 (2004)Changes in the intellectual s…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Little Science, Big Science (1963)Little Science, Big ScienceThe Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Primary, Secondary, and Meta-Analysis of Research (1976)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)Literature review as a research methodology: An overview and guidelines (2019)The Structure of Scientific Revolutions (1963)Examining the usage, citation, and diffusion patterns of bibliometric mapping software: A comparative study of three tools (2018)Visualizing a field of research: A methodology of systematic scientometric reviews (2019)An index to quantify an individual's scientific research output (2005)Conducting systematic literature reviews and bibliometric analyses (2019)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Networks of Scientific Papers (1965)The Matthew Effect in Science (1968)Learning by Expanding (2014)Visualizing Bibliometric Networks (2014)Mapping A Discipline: A Guide to Using VOSviewer for Bibliometric and Visual Analysis (2021)A method for analyzing text using VOSviewer (2023)How to design bibliometric research: an overview and a framework proposal (2024)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)
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References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2017bibliometrix : An R-tool for comprehensive science mapping analysis16,195 cited
  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 2005CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature6,491 cited
  • 1963Little Science, Big Science4,272 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2017Science Mapping: A Systematic Review of the Literature1,960 cited
  • 2020Software tools for conducting bibliometric analysis in science: An up-to-date review1,685 cited
  • 2004Changes in the intellectual structure of strategic management research: a bibliometric study of the Strategic Management Journal , 1980–20001,626 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

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1,144 cited
  • 2020Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach1,094 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
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