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Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising
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References

  • 1936The General Theory of Employment, Interest and Money.14,687 cited
  • 2012A Beginner's Guide to Structural Equation Modeling413 cited
  • 2023Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization384 cited
  • 1991Marketing is everything.349 cited
  • 2018Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement218 cited
  • 2021Measuring algorithmically infused societies144 cited
  • 2021Meaningful measures of human society in the twenty-first century132 cited
  • 2020The Deficit Myth: Modern Monetary Theory and the Birth of the People’s Economy102 cited
  • 2022Transformative Advertising Research: Reimagining the Future of Advertising58 cited
  • 2022Brand actions and financial consequences: a review of key findings and directions for future research50 cited
  • 2023Selling the American People37 cited

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