Deciphering Religious Tourism

Abstract

This chapter explores the key drivers of religious tourism in Odisha, India. It investigates the motivational and religious factors that attract visitors, such as spiritual fulfillment, cultural heritage, and seasonal religious events. The study also examines the role of facilities, including transportation, accommodation, and basic amenities, in enhancing tourist satisfaction. Additionally, it evaluates the effectiveness of marketing strategies in promoting Odisha's religious sites and attracting a diverse tourist demographic. The research highlights the critical role of government policies in improving infrastructure, ensuring the sustainability of tourism practices, and addressing the needs of pilgrims. Through ML applications and inferential statistics, this study provides insights into optimizing visitor experiences and developing targeted strategies for sustainable religious tourism. The findings offer valuable recommendations for policymakers, temple authorities, and tourism managers on the ambience, facilities, divine-related events and community development.

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