Adoption of Business Intelligence Among Iraqi SMEs Culture: Impact of Technology Acceptance Model, Information Quality, And Organizational Readiness

Abstract

Effective use of business intelligence has become essential for small and medium-sized organizations (SMEs) in the era of digitalization due to the introduction of new technologies. Therefore, this study aims to measure the influence of the Technology Acceptance Model (TAM) and other factors, for example, the quality of information, organization readiness and technology infrastructure, on business intelligence. A quantitative research methodology was used, with a sample size of 281 participants who were owners, managers and information system staff in Iraqi SMEs who had experience using business intelligence. The findings of this study indicated that the quality of information has a significant impact on perceived usefulness (PU) and perceived ease of use (PEOU). Similarly, PU, PEOU, organization readiness and technology infrastructure positively and significantly impact business intelligence adoption. This study offers a comprehensive analysis of the crucial aspects that contribute to the successful deployment of business intelligence, thereby influencing the outcomes of SMEs. The results of this study will help entrepreneurs, SME owners managers, and academics develop a business intelligence system that can enhance overall organizational efficiency in a dynamic economic setting. Putting in place a good business intelligence system will help managers make better decisions, boost economic growth for businesses, support new ideas in businesses, and improve their overall performance and output.

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