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The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory
16 references·3 citing·45 second hop
The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory (2024)The use of non-fungible tokens (NFTs) as …What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding (2023)What makes NFTs valuable to c…NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior (2023)NFT luxury brand marketing in…The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety (2021)The panic buying behavior of …Is non-fungible token pricing driven by cryptocurrencies? (2021)Is non-fungible token pricing…A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)A study of antecedents and ou…Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows (2019)Consumer experiences of virtu…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model (2014)Validation of a Fashion Brand…Introducing COBRAs (2011)Introducing COBRAsDo social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Measuring Emotion—Lovemarks, The Future Beyond Brands (2006)Measuring Emotion—Lovemarks, …The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Model Evaluation a…Implications of NFT as a sustainable fintech innovation for sustainable development and entrepreneurship (2025)Implications of NFT as a sust…Fashion AI across the value chain: A comprehensive literature review and future agenda (2025)Fashion AI across the value c…Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention (2025)Digital Luxury in the Metaver…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The SAGE Encyclopedia of Qualitative Research Methods (2008)Users of the world, unite! The challenges and opportunities of Social Media (2009)The effect of social media communication on consumer perceptions of brands (2014)Instagram: Motives for its use and relationship to narcissism and contextual age (2016)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The Strength of Weak Ties (1973)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Diffusion of Innovations 1 (2019)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)EQS : structural equations program manual (1989)Alternative Ways of Assessing Model Fit (1992)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Possessions and the Extended Self (1988)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Understanding consumer engagement in social media: The role of product lifecycle (2021)The Impact of Hotel Customer Experience on Customer Satisfaction through Online Reviews (2022)The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media (2022)Measuring Financial Asset Return and Volatility Spillovers, with Application to Global Equity Markets (2008)Better to give than to receive: Predictive directional measurement of volatility spillovers (2011)NFTs and asset class spillovers: Lessons from the period around the COVID-19 pandemic (2021)Static and Dynamic Connectedness Between NFTs, Defi and Other Assets: Portfolio Implication (2021)How fashion influencers contribute to consumers' purchase intention (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees (2014)Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram (2016)
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References

  • 1990Structural Model Evaluation and Modification: An Interval Estimation Approach7,390 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 2011Introducing COBRAs1,467 cited
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  • 2021Is non-fungible token pricing driven by cryptocurrencies?550 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention287 cited
  • 2021The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety253 cited
  • 2006Measuring Emotion—Lovemarks, The Future Beyond Brands250 cited
  • 2023NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior225 cited
  • 2014Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

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152 cited
  • 2019Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows132 cited
  • 2023What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding111 cited
  • Cited by

    • 2025Implications of NFT as a sustainable fintech innovation for sustainable development and entrepreneurship23 cited
    • 2025Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention15 cited
    • 2025Fashion AI across the value chain: A comprehensive literature review and future agenda6 cited