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Predicting Cross-Selling Health Insurance Products Using Machine-Learning Techniques
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References

  • 2021Machine Learning: Algorithms, Real-World Applications and Research Directions5,577 cited
  • 2021Big data and firm marketing performance: Findings from knowledge-based view194 cited
  • 2018Predictive Analytics: A Review of Trends and Techniques187 cited
  • 2021Machine Learning Approaches for Auto Insurance Big Data102 cited
  • 2019Application of digital technologies in health insurance for social good of bottom of pyramid customers in India47 cited
  • 2021The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy32 cited
  • 2019Evaluating the impact of AI on insurance: the four emerging AI- and data-driven business models25 cited
  • 2023Improving the predictive accuracy of the cross-selling of consumer loans using deep learning networks24 cited
  • 2019A Hybrid Prediction Model for E-Commerce Customer Churn Based on Logistic Regression and Extreme Gradient Boosting Algorithm20 cited

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