Articlegreen2024

What Drives Demand for Playlists on Spotify?

12 citations0/0 files storedMarketing Science

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Abstract

This paper estimates the drivers of playlist followers on Spotify using a panel data set for 30,000+ popular playlists and combines it with data on how prominently these playlists are featured in the Spotify app.

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1995Automobile Prices in Market Equilibrium 1994Estimating Discrete-Choice Models of Product Differentiation 2019Digital Economics 2009The Economics of Two-Sided Markets 2021Happiness Begets Money: Emotion and Engagement in Live Streaming 2017Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery 1997Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980s 2021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

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