Exploring the use, adoption, and ethics of generative artificial intelligence in the public relations and communication professions

Abstract

The integration of generative artificial intelligence (genAI) into public relations and communication education presents new challenges and ethical considerations for educators. This paper presents a series of activities to explore implications of genAI adoption in public relations and communication professions, focusing on the need to equip future professionals with the knowledge and skills to navigate genAI technologies effectively and ethically. This unit can be integrated throughout the semester or used as individual class assignments. Recommended courses: Strategic Communication: Theory and Practice, Media Literacy.Courses Introductory courses in Strategic Communication, Public Relations, and Journalism; may also be adapted for Media Literacy and general education communication courses.Objectives Students will be able to recognize and apply appropriate citations for genAI-related academic and professional work, evaluate the societal and cultural impacts of genAI, utilize genAI tools for graphic content creation, analyze professional ethics related to the use of genAI, and devise ethical genAI usage recommendations for practitioners.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 19 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.