Behavioral biases pose a substantial challenge for entrepreneurs and managers seeking to achieve sustainable decisions. This review with practical consequences focuses on the underlying impact of these biases in pursuing sustainable practices. Through an in-depth literature assessment, the research identifies and categorizes biases into three categories: those that impede proactive action, those that alter information processing, and those that influence communication and decision-making. By analyzing existing research, the chapter explores how specific biases can cloud judgment and impede the adoption of sustainable business practices. Furthermore, the chapter proposes strategies to mitigate these biases, such as green nudging and negative visualization borrowed from stoicism, empowering entrepreneurs and managers to make more informed sustainable decisions. Ultimately, this review bridges the gap between behavioral science and entrepreneurial sustainability, offering practical insights for fostering a more environmentally conscious business landscape.
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