Exploring the environmental, economic, and social implications of metaverse adoption in business and management

Vincenzo Varriale · Antonello Cammarano · Francesca Michelino · Mauro Caputo

18 citations0/0 files storedEuropean Management Journal

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Digital Innovation in Industries Virtual Reality Applications and Impacts Augmented Reality Applications

Abstract

Recently, Metaverse has received increasing attention from both the business and academic worlds. However, its actual use in business and management is still confusing and limited. This study aims to provide a comprehensive overview of the environmental, economic, and social implications of the adoption of this technology within organizations. In addition, enabling technologies to Metaverse and business contexts in which the platform can be applied are identified. First, this study applies a systematic literature review (SLR) to investigate the use of Metaverse in business and management. Secondly, a content and cluster analysis were applied to the final sample of 656 articles to identify the Metaverse's primary research areas and future research directions. The results reveal that Metaverse has mainly social and economic implications such as enhancing collaboration, increasing accessibility, facilitating training, and encouraging productivity and profitability for companies. The major concerns for its implementation are privacy, security, user health, inclusiveness in access, implementation costs, and lack of regulation. Moreover, the application of content and cluster analysis techniques intercepted eight primary research areas defined as user experience, optimization, research method, educational change, business opportunities, security systems, enabling technologies, and healthcare. The article provides valuable insights to support management decision-making when considering the adoption of this technology in specific business contexts. To the best of the authors' knowledge, this is one of the first SLRs on Metaverse in the business and management field that classifies the opportunities, barriers, complementary technologies, and business functions and processes in which the platform can potentially be applied.

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References

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