The Development and Consumer Acceptance of Shoe Prototypes with Midsoles Made from Mushroom Mycelium Composite

Abstract

This research developed shoe soles using a biodegradable and renewable composite made of King Oyster mushroom mycelium. An exploratory approach was used to develop biodegradable shoe prototypes using the mushroom mycelium composite as the midsoles. An online survey was conducted to evaluate the consumer acceptance of the shoe prototypes and a wear test with undergraduate college students was conducted to evaluate the consumer acceptance, wearability, and comfort of the shoe prototype. The survey results indicated that consumers liked the new sustainable footwear and were likely to purchase it. Indian consumers liked the new shoes more and would be more willing to purchase the new shoes than the U.S. consumers. The young age group would be more willing to buy this sustainable shoe prototype than the old age group. The consumers who were frequent consumers of sustainable products, willing to pay more for an environmentally friendly product, and cared about the environment were more likely to purchase this sustainable shoe prototype. The wear test with a small sample of four college students had split opinions on the comfort and wearability of the shoes. Still, all of them liked the concept of shoe materials and biodegradable shoes made from renewable materials.

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