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A systematic review of supply chain analytics for targeted ads in E-commerce
16 references·0 citing·51 second hop
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A Comparison of Internet and Conventional Retailers (2000)Frictionless Commerce? 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References

  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 2019Method for conducting systematic literature review and meta-analysis for environmental science research1,107 cited
  • 2021Supply chain disruptions and resilience: a major review and future research agenda683 cited
  • 2017Big data analytics in supply chain management: A state-of-the-art literature review567 cited
  • 2017Understanding big data analytics capabilities in supply chain management: Unravelling the issues, challenges and implications for practice515 cited
  • 2020Predictive big data analytics for supply chain demand forecasting: methods, applications, and research opportunities505 cited
  • 2022The role of artificial intelligence in supply chain management: mapping the territory373 cited
  • 2021Strengthening supply chain resilience during COVID ‐19: A case study of JD .com373 cited
  • 2020Machine learning demand forecasting and supply chain performance305 cited
  • 2023Artificial intelligence in supply chain and operations management: a multiple case study research242 cited
  • 2003Integrating the warehousing and transportation functions of the supply chain211 cited
  • 2022The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework191 cited
  • 2019Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions179 cited

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  • 2023A review on customer segmentation methods for personalized customer targeting in e-commerce use cases163 cited
  • 2022Predictive Analytics for Demand Forecasting – A Comparison of SARIMA and LSTM in Retail SCM147 cited
  • 2022Developing supply chain resilience through integration: An empirical study on an e‐commerce platform146 cited
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