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Beauty Reimagined: Navigating the Cosmetic Industry's Digital Transformation · Study

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ChapterBeauty Reimagined: Navigating the Cosmetic Industry's Digital Transformation

Young Won Park2024

Chapter2024

Beauty Reimagined: Navigating the Cosmetic Industry's Digital Transformation

Young Won Park · Paul C. Hong

8 citations·0/0 files stored·Springer eBooks

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Digital Innovation in Industries Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

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References

2016The Digital Transformation Playbook 2022The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical interactions 2016Interactive brand experience pathways to customer-brand engagement and value co-creation 2005Exploratory analysis of global cosmetic industry: major players, technology and market trends 2021Effects of Sales-Related Capabilities of Personal Selling Organizations on Individual Sales Capability, Sales Behaviors and Sales Performance in Cosmetics Personal Selling Channels 2014The Greening of the Cosmetics Industry 2018Integrating Digital Transformation Strategies into Firms: Values, Routes and Best Practice Examples

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Year2024

Typechapter

Published2024-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1007/978-981-97-3674-4_3

openalex_workW4402972044

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