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Assertive or non-assertive? How self-concept clarity influences customers’ responses to advertising messages
16 references·0 citing·50 second hop
Assertive or non-assertive? How self-concept clarity influences customers’ responses to advertising messages (2024)Assertive or non-assertive? How self-conc…I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption (2019)I Am, Therefore I Buy: Low Se…Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability (2017)Single-Paper Meta-Analysis: B…Just do it! Why committed consumers react negatively to assertive ads (2017)Just do it! Why committed con…On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence (2015)On the Role of Brand Stereoty…When Identity Marketing Backfires: Consumer Agency in Identity Expression (2014)When Identity Marketing Backf…Enjoy! Hedonic Consumption and Compliance with Assertive Messages (2012)Enjoy! Hedonic Consumption an…Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self (2012)Celebrity Worship, Materialis…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …Crossover Dreams: Consumer Responses to Ethnic-Oriented Products (2006)Crossover Dreams: Consumer Re…The Effects of Self‐Construal and Commitment on Persuasion (2005)The Effects of Self‐Construal…Self-verification: The search for coherence (2003)Self-verification: The search…Handbook of self and identity (2003)Handbook of self and identityA model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Self-concept clarity: Measurement, personality correlates, and cultural boundaries. (1996)Self-concept clarity: Measure…Self-esteem and clarity of the self-concept. (1990)Self-esteem and clarity of th…Dissonance processes as self-affirmation. (1983)Dissonance processes as self-…Society and the Adolescent Self-Image (1965)The antecedents of self-esteem (1965)Illusion and well-being: A social psychological perspective on mental health. (1988)Models of the self: Self-construals and gender. (1997)Identity Ambiguity and Change in the Wake of a Corporate Spin-off (2004)Social Influence: Compliance and Conformity (2004)Self-Concept in Consumer Behavior: A Critical Review (1982)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. 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(2003)A Theory of Cognitive Dissonance (2017)The Satisfaction With Life Scale (1985)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)The image : a guide to pseudo-events in America (1992)Materialism pathways: The processes that create and perpetuate materialism (2017)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021)The Principles of Psychology (1891)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Is there a universal need for positive self-regard? (1999)“Can you see the real me?” A self-based model of authentic leader and follower development (2005)Quantifying heterogeneity in a meta‐analysis (2002)Measuring inconsistency in meta-analyses (2003)More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers (2021)Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting a Research Agenda in the Red Ocean (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)A Motivational Science Perspective on the Role of Student Motivation in Learning and Teaching Contexts. (2003)Authentic leadership development: Getting to the root of positive forms of leadership (2005)Self‐determination theory and work motivation (2005)The do re mi's of everyday life: The structure and personality correlates of music preferences. 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 1996Self-concept clarity: Measurement, personality correlates, and cultural boundaries.2,082 cited
  • 2003Handbook of self and identity2,007 cited
  • 1990Self-esteem and clarity of the self-concept.1,373 cited
  • 1983Dissonance processes as self-affirmation.785 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception674 cited
  • 2003Self-verification: The search for coherence484 cited
  • 2017Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability458 cited
  • 2005The Effects of Self‐Construal and Commitment on Persuasion247 cited
  • 2012Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self224 cited
  • 2014When Identity Marketing Backfires: Consumer Agency in Identity Expression183 cited
  • 2015On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence146 cited
  • 2012Enjoy! Hedonic Consumption and Compliance with Assertive Messages146 cited
  • 2019I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption118 cited

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  • 2006Crossover Dreams: Consumer Responses to Ethnic-Oriented Products113 cited
  • 2017Just do it! Why committed consumers react negatively to assertive ads93 cited
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