Unlocking the Potential of AI-Enabled Startup through Digital Talent in Higher Education

Ninda Lutfiani · Untung Rahardja · Sutarto Wijono · Kristoko Dwi Hartomo · Hindriyanto Dwi Purnomo

6 citations0/0 files storedInternational Conference on Creative Communication and Innovative Technology (ICCIT)

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Entrepreneurship Studies and Influences Digital literacy in education Human Resources and Workforce

Abstract

Despite the growing interest in AI-enabled startups, there is limited research on the importance of digital talent in their success. Additionally, the role of higher education institutions in providing students with the necessary skills as digital talent for AI-enabled startup success has not been thoroughly explored. This paper aims to explore the potential of AI-enabled startups and the role of digital talent in higher education in unlocking that potential. The research design adopted for this study is quantitative, with a survey conducted among 200 startup founders and digital talent professionals, and the data collected analyzed using the Smart Partial Least Squares (SmartPLS) method. The findings of this study demonstrate the crucial role of digital talent in the success of AI-enabled startups. Furthermore, the study highlights the importance of collaboration among policymakers, higher education institutions, and startups in enhancing the development of digital talent in technical, entrepreneurial, and soft skills needed for success in developing AI-enabled startups. The original contribution of this study lies in examining the role of digital talent in AI-enabled startups, an emerging research area that has received limited attention in the literature. This study provides insights into the potential of AI-enabled startups and offers recommendations for policymakers, higher education institutions, and startups to enhance the development of digital talent. Further research could focus on longitudinal studies to track the development of digital talent and its impact on the long-term success of AI-enabled startups.

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