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This article explores the transformative impact of Artificial Intelligence (AI) in the financial sector, highlighting its various applications and associated challenges. Through a detailed analysis, key technologies such as machine learning, computer vision, and natural language processing are examined, which have revolutionized critical areas such as customer service, risk management, and financial advising. Although AI has significantly improved operational efficiency and service personalization, it also presents important risks and limitations, such as data privacy, lack of model interpretability, and cybersecurity. Additionally, the article addresses future forecasts for AI adoption in finance, suggesting that its integration will continue to expand, driven by technological advances and regulatory improvements. However, this expansion must be balanced with adequate oversight to mitigate potential risks and maximize benefits. Overall, this study offers a balanced view of the opportunities and challenges that AI presents for the future of global finance.
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