AI is Changing the World: Achieving the Promise, Minimizing the Peril

Dhruv Grewal · Marc Becker

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Ethics and Social Impacts of AI Artificial Intelligence Applications Impact of AI and Big Data on Business and Society

Abstract

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

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References

1986A General Theory of Marketing Ethics 2019Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads 2023Generative AI and Marketing Education: What the Future Holds 2021Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb 2021Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control 2023Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective 2024AI is Changing the World: For Better or for Worse?2024Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”

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