Digital Transformation and Its Impact on Tourism Business in India

Abstract

Digital transformation is a new era in India's tourism industry, improving customers' satisfaction and efficiency and introducing new ways of business. AI, IoT, and big data have allowed effective streamlining of travel services through individualistic targeted, booking, and other functional and decision-making services, making travel services more efficient andcustomer-friendly. SMM has also become very important for niche marketing while emerging technologies such as OTA and cloud kitchens in the travel scenario are also new-age tools. However, some issues, for instance, include the digital divide and issues related to information technology security. The emerging need for contactless solutions and experiences has helped the industry recover after the pandemic hit the world. With the increase in technology adoption in India, the tourism sector will significantly benefit by expanding its technology application and overcoming these challenges to achieve sustainable development.

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