Influence of digitalization on business and management: A review on artificial intelligence, blockchain, big data analytics, cloud computing, and internet of things

Abstract

This systematic literature review aims to discuss how digital transformation and digitalization have influenced businesses and management by synthesizing the latest research trends and findings. The digital transformation, defined as the integration of digital technologies in all business areas, has reshaped conventional business models, operational processes, and value propositions. On the other side, digitalization is a subcategory of digital transformation, referring to a process for the conversion of information from an analogue into a digital format for the automation and optimization of business processes. The review brings out that digital transformation is no longer a technological pursuit but a strategic compulsion impacting organizational culture, leadership, and customer engagement. It is found from emerging trends that only those businesses which are using sophisticated technologies such as Artificial Intelligence, Blockchain, Big Data Analytics, Cloud Computing, and Internet of Things are now gaining competitive advantage through resilience, innovation, and customer-centricity. This research calls for a holistic approach to the integration of technology into the strategic vision with organizational change management for successful digital transformation.

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