EU Policies and Female Entrepreneurship in Greek Rural Areas in Relation to Digital Challenges

Abstract

This study examines the potential of EU policies supporting the digital transition in formulating new entrepreneurial actions for the development of women's entrepreneurship in the Greek countryside. Moreover, the present research investigates the diffusion of European policies for digital transformation towards female rural entrepreneurship as well as how women entrepreneurs utilise digital technologies to overcome the obstacles created by the specificities of rural Greece. In this regard, semi-structured in-depth interviews were conducted with 14 rural women entrepreneurs. Qualitative research revealed, among others, that women entrepreneurs feel that the completion of the digital transition will create a favourable business environment in the Greek countryside and consequently for their businesses as well. However, they stress the need for upgrading the spillover capacity of European policies in order to ensure the direct dissemination of information towards them facilitating simultaneously their access to certain European and national programmes.

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