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Innovation studies have shown a growing interest in collaborative approaches, particularly user co-creation within innovation spaces. This qualitative study delves into the intricate dynamics of user involvement in fostering user-centric innovation within living labs. Through interviews with 22 informants across 14 countries from 2021 to 2022, this study presents a comprehensive framework outlining four pivotal phases of involvement: recruitment, motivation, co-creation, and relation. Through a nuanced exploration of the critical factors shaping each, the research illuminates ongoing debates and consensus surrounding the orchestration of the co-creation process and the vital role of living labs in cultivating innovations. By offering insights into the co-creation process with users, the study underscores the approaches adopted by living labs to achieve sustainable outcomes in user-centric innovation. These findings provide valuable knowledge that can aid practitioners in navigating challenges related to user engagement, thereby advancing user-centric innovation initiatives.
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