Management and Marketing

Abstract

The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topics of abstracts are given. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for students, undergraduates of economic and engineering-economic specialties, as well as practicing specialists in the management and production sphere.

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