Testing readiness of adoption of blockchain technology in tracking the authenticity of organic coffee

Septian Nudin · Marko Suvajdžić · Petar Lukovac · Dušan Barać · Božidar Radenković

6 citations0/0 files storedFacta universitatis - series Electronics and Energetics

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Technology Adoption and User Behaviour Blockchain Technology Applications and Security Food Supply Chain Traceability

Abstract

This study aims to analyze the readiness for adopting blockchain technology in tracking the authenticity of organic coffee to provide added value to consumers and producers of coffee considering technological advances in the Supply Chain. This study combines the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM). An online questionnaire with eligible respondents is used to collect data which is then processed using Smart PLS 4.0 software. The data analysis method used is quantitative. The findings indicate that every explanatory variable has a positive impact on the dependent variable, suggesting that consumer adoption of blockchain technology depends on simplicity, advantage, and positive attitude toward technology use.

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2017Examining the students’ behavioral intention to use e-learning in Azerbaijan? The General Extended Technology Acceptance Model for E-learning approach 2022Sustainability issues along the coffee chain: From the field to the cup 2007Caffeine Consumption, Sleep, and Affect in the Natural Environments of Depressed Youth and Healthy Controls 2006Integrating logistics and information technology strategies for sustainable competitive advantage

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