Articlediamond2024
Fomentando el desarrollo local con estrategias innovadoras de negocios inclusivos y sostenibles.
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Abstract
The socioeconomic inclusion of companies at the baseof the pyramid constitutes a fundamental factor topromote equity and sustainable development. Giventhe limited availability of finance and resources, thesecompanies, members of the low-income population,face challenges in accessing economic and socialopportunities. To face this challenge, the need forgovernments and non-governmental organizationsto adopt more comprehensive, fair and inclusivestrategies in the region is postulated. The objectiveof the research is to analyze the barriers andopportunities faced by this segment of the population,proposing effective strategies to address the scarcity ofresources and promote their inclusion in the businessenvironment. A methodology with a critical socialapproach of descriptive scope is chosen, consideringthe contextual and environmental conditions of localcooperatives within the framework of inclusion forcompanies at the base of the pyramid. It is essentialto understand the social, economic and commercialenvironment of the city, using descriptive researchto identify specific characteristics of the community.This approach will provide a comprehensive view ofthe city's economic health and facilitate the creationof a comprehensive plan to promote inclusion andsustainable development. The analysis will focus onthe industry, size, structure and inclusive businessmodels of local cooperatives, where the businesscomponent of the base of the pyramid companiesmust be strengthened to achieve the objectives set. Itis anticipated that the results obtained will contributesignificantly to socioeconomic inclusion, sustainableprogress, and equity in Cúcuta, by effectivelyaddressing the barriers and opportunities for lowincome companies. This research seeks to generatevaluable information for the formulation of policiesand business practices that promote inclusion andsustainable development in similar scenarios.
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