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Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices · Study

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ArticleProbabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

Ryan Dew2024

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Articlegreen2024

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

Ryan Dew · Nicolás Padilla · Lan Luo · Shin Oblander · Asim Ansari · Khaled Boughanmi +7 more

10 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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References

1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1971Conjoint Measurement for Quantifying Judgmental Data 2014Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation 1996The Value of Purchase History Data in Target Marketing 2003E-Customization 2010State dependence and alternative explanations for consumer inertia 2015Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment 1998On the Heterogeneity of Demand

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Year2024

Typearticle

Published2024-11-11

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations10

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijresmar.2024.11.002

openalex_workW4404244784

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