Article2024

Eco-Chic stays: The influence of green communication on guest booking intentions

41 citations0/0 files storedJournal Of Vacation Marketing

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

Abstract

In this paper, we examine how green communication impacts luxury hotel bookings using data from China. To determine whether green communication has an impact on guests’ decision-making processes, 384 questionnaires were distributed across four major Chinese cities, Beijing, Shanghai, Guangzhou, and Shenzhen. Among the mediators and moderators were perceived brand integrity, intrinsic green motivation, and environmental knowledge. Results indicate that the combinations of perceived brand integrity and green intrinsic motivation affect guests’ booking intentions along with environmental knowledge, according to the results of this study. Luxury hospitality managers can use this research to develop a theoretical framework for sustainable communication with green consumers.

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References

2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior 2010Signaling Theory: A Review and Assessment 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2011The impact of online reviews on hotel booking intentions and perception of trust 2004Brand Credibility, Brand Consideration, and Choice 2014Brand authenticity: An integrative framework and measurement scale 1990International Journal of Contemporary Hospitality Management 1978JOB MARKET SIGNALING **The essay is based on the author's doctoral dissertation (“Market Signalling: The Informational Structure of Job Markets and Related Phenomena,” Ph.D. thesis, Harvard University, 1972), forthcoming as a book entitled Market Signaling: Information Transfer in Hinng and Related Screening Processes in the Harvard Economic Studies Series, Harvard University Press. The aim here is to present the outline of the signaling model and some of its conclusions. Generalizations of the numerical examples used for expositional purposes here are found in ibid, and elsewhere.

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