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Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting
16 references·0 citing·57 second hopsampled
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting (2024)Smiling or sad faces in charity display a…A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)A Decade of Online Advertisin…A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…Multiple emotional contagions in service encounters (2010)Multiple emotional contagions…Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010)Effects of message framing, v…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…The Face of Need: Facial Emotion Expression on Charity Advertisements (2009)The Face of Need: Facial Emot…More than Words: On the Importance of Picture–Text Congruence in the Online Environment (2009)More than Words: On the Impor…Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal 1 (2009)Framing Charity Advertising: …Advertising Repetition and Placement Issues in On-Line Environments (2008)Advertising Repetition and Pl…Role of Relationship Norms in Processing Brand Information (2005)Role of Relationship Norms in…Effects of configuration and exposure levels in responses to web advertisements (2003)Effects of configuration and …The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context (1993)The Relationship between Expe…Are there basic emotions? (1992)Are there basic emotions?The Role of Attention in Mediating the Effect of Advertising on Attribute Importance (1986)The Role of Attention in Medi…Influence of self-reported distress and empathy on egoistic versus altruistic motivation to help. (1983)Influence of self-reported di…Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Guilt appeals in cause-related marketing (2011)Giving from a distance: Putting the charitable organization at the center of the donation appeal (2012)The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect (2013)The expression of the emotions in man and animals. 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(1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Information Processing from Advertisements: Toward an Integrative Framework (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)The relation of empathy to prosocial and related behaviors. (1987)Emotional Intelligence (1990)Compassion: An evolutionary analysis and empirical review. (2010)Politeness : Some Universals in Language Usage (1987)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being (2017)Risk perceptions of COVID-19 around the world (2020)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Brands as Relationship Partners: Warmth, Competence, and In-Between (2011)The consumer psychology of brands (2011)Experimental Design: Procedures for the Behavioral Sciences (2013)A Theory of Psychological Reactance (1968)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Leading with Meaning: Beneficiary Contact, Prosocial Impact, and the Performance Effects of Transformational Leadership (2012)Social Networks, Personalized Advertising, and Privacy Controls (2013)The visual dehumanisation of refugees (2013)Optimal Advertising Policy under Dynamic Conditions (1962)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The roles of message appeals and orientation on social media brand communication effectiveness (2018)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)How does consumer engagement evolve when brands post across multiple social media? (2021)Advances in Consumer Research (2025)Attitudinal effects of mere exposure. (1968)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Political Effects of the Internet and Social Media (2020)Predicting trust in online advertising with an SEM-artificial neural network approach (2020)How do digital natives perceive and react toward online advertising? Implications for SMEs (2021)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Social Influence: Compliance and Conformity (2004)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Airbnb: Online targeted advertising, sense of power, and consumer decisions (2016)Theory building with big data-driven research – Moving away from the “What” towards the “Why” (2020)
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References

  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1992Are there basic emotions?2,601 cited
  • 1983Influence of self-reported distress and empathy on egoistic versus altruistic motivation to help.589 cited
  • 2009The Face of Need: Facial Emotion Expression on Charity Advertisements545 cited
  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 1986The Role of Attention in Mediating the Effect of Advertising on Attribute Importance292 cited
  • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited
  • 2009Framing Charity Advertising: Influences of Message Framing, Image Valence, and Temporal Framing on a Charitable Appeal 1225 cited
  • 2005Role of Relationship Norms in Processing Brand Information202 cited
  • 2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited
  • 2010Effects of message framing, vividness congruency and statistical framing on responses to charity advertising158 cited
  • 2008Advertising Repetition and Placement Issues in On-Line Environments152 cited
  • 2003Effects of configuration and exposure levels in responses to web advertisements140 cited
  • 2009More than Words: On the Importance of Picture–Text Congruence in the Online Environment

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137 cited
  • 2010Multiple emotional contagions in service encounters133 cited
  • 1993The Relationship between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context130 cited
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