This paper provides a conceptual analysis of the barriers and drivers of digital transformation in small and medium-sized enterprises (SMEs). Digital transformation has become a critical factor for business growth and competitiveness, yet SMEs face unique challenges in adopting new technologies. The objectives of this paper are to explore the key factors that hinder or facilitate digital transformation within SMEs, analyze the underlying conceptual frameworks, and highlight opportunities for overcoming these barriers. Key barriers identified include limited financial resources, insufficient digital skills, resistance to change, and concerns over data security. On the other hand, drivers such as improved operational efficiency, customer satisfaction, competitive pressure, and government support are crucial motivators for digital adoption. The paper integrates several conceptual frameworks, including technology acceptance models and resource-based theories, to analyze these dynamics. It concludes by proposing strategies that can help SMEs navigate the digital transformation process, such as fostering a digital culture, upskilling employees, and leveraging external funding. The analysis contributes to a deeper understanding of how SMEs can overcome the constraints of digital transformation and harness the potential benefits for long-term sustainability and competitiveness.
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