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Today, the online trade press offers a wealth of easily accessible data on market developments. It provides information on consumption trends, innovation dynamics, competitive developments and regulatory changes. This chapter proposes methodological suggestions for using this data in Market Studies. The social sciences have traditionally approached the press through the paradigms of discourse analysis, the articulation between production and reception, or the construction of public events and problems. From a Market Studies perspective, the trade press can also be used to study the representational practices underlying the construction of markets, the staging of the qualities of goods and the emergence of collective concerns about economic activity. The chapter examines the qualitative and quantitative treatments of online data that can be used here, drawing on an empirical case concerning the implementation of a market label in the field of sustainable construction in France in the early 2010s’
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