Transforming HTM Education: ChatGPT as a Catalyst for DEIB

Abstract

In the ever-evolving landscape of hospitality and tourism management (HTM) education, the imperative to foster diversity, equity, inclusion, and belonging (DEIB) has gained prominence. This commentary explores the potential of Chat Generative Pre-Trained Transformer (ChatGPT), an artificial intelligence tool, as a transformative catalyst for DEIB in HTM classrooms, using Social Identity Theory (SIT) as a conceptual framework. I delve into practical applications, including personalized learning, language support, and cultural sensitivity, to engage students from diverse backgrounds. While highlighting its benefits, I also address ethical considerations and the importance of mitigating biases. Drawing from case studies and best practices, this article underscores ChatGPT’s role in enhancing inclusivity, with an emphasis on feedback mechanisms and continuous improvement. By embracing AI technology responsibly, HTM educators can redefine the educational experience, promoting a more equitable and diverse workforce in the hospitality and tourism industry.

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