Using Mixed Reality for Green Marketing Strategies: bibliometric analysis

Konrad Biercewicz

5 citations0/0 files storedProcedia Computer Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Digital Marketing and Social Media Augmented Reality Applications

Abstract

This study employs a comprehensive bibliometric analysis to explore the integration of mixed reality in green marketing strategies. The research aims to elucidate the scholarly contributions and trends in this field, drawing on data from prominent academic databases such as Web of Science and Scopus. A structured literature review, guided by specifically tailored queries, extracts relevant data from keywords, titles, and abstracts to ensure a focused investigation. Advanced analytical tools, notably VOSviewer software, are used to analyze the data and create informative bibliometric maps, revealing the interconnectedness and trends within the research landscape. Key findings highlight the transformative potential of mixed reality technologies, particularly Augmented Reality (AR) and Virtual Reality (VR), in promoting environmental awareness and sustainability initiatives. These technologies facilitate immersive experiences and interactive storytelling, effectively communicating complex environmental messages, engaging consumers, and encouraging sustainable behaviors. The analysis provides valuable insights for scholars and practitioners seeking to leverage mixed reality tools for informed decision-making in green marketing. By understanding the evolving research landscape and emerging trends, stakeholders can effectively harness mixed reality technologies to foster sustainable practices and drive positive environmental impact in the marketplace.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 5 citations exist upstream.

References

2022Augmented Reality and Gamification in Education: A Systematic Literature Review of Research, Applications, and Empirical Studies 2020Service innovation: Using augmented reality in the IKEA Place app 2020The Intention to Use E-Commerce Using Augmented Reality - The Case of IKEA Place 2021Management Styles and Decision-Making: Pro-Ecological Strategy Approach 2018Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study 2023Artificial Intelligence and Sustainable Development in Business Management Context – Bibliometric Review 2022Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses 2021The Effect Green Marketing Mix on Corporate Image as Well as Implication for Purchase Intention of Food and Beverages Companies In Indonesia

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.