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Does green marketing improve corporate performance?

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2010Invited Editorial: A Natural-Resource-Based View of the Firm1,870 cited
2015Female directors and earnings management: Evidence from UK companies381 cited
2021A relational natural-resource-based view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms359 cited
2019Women on boards, firm risk and the profitability nexus: Does gender diversity moderate the risk and return relationship?144 cited
2016Relationship between eco-innovations and the impact on business performance: an empirical survey research on the Brazilian textile industry78 cited
2022Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective78 cited
2021Women Directors and E&S Performance: Evidence from Board Gender Quotas63 cited
2023Pathways toward environmental performance: Link between green human resource management, green innovation, and green behavior at work in manufacturing companies51 cited
2024The Role of Green HRM on Environmental Performance: Mediating Role of Green Ambidexterity and Green Behavior and Moderating Role of Responsible Leadership51 cited
2020The roles played by boards of directors: an integration of the agency and stakeholder theories45 cited
2024The impact of the percentage of female directors on corporate ESG score44 cited
2022Strategic green marketing and cross-border merger and acquisition completion: The role of corporate social responsibility and green patent development

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