Wine and Cultural Tourism as Niche Opportunities in Slovakia, Czechia, and Canada

Abstract

This chapter will discuss recent advancements in the tourism industry, particularly in light of the COVID-19 time. Tourism destinations can profit from the sound effects of sustainable and niche tourism during economic downturns and unrest by enhancing their reputation, image, and level of service and utilizing their local cultural resources and legacy. The only travel locations that will be more successful and competitive are those that can investigate new product offerings and deal with the realities of the current environment. In tourist destinations, ecology and sustainability have begun to take centre stage. Niche tourism is a prime illustration of this kind of growth and provision. The study aims to explain the importance of wine tourism as a form of niche tourism and to add the importance of culinary and cultural tourism as additional niche tourism products. The Brand Niagara Region in Canada, Slovakia, and the Czech Republic will be the study's main subjects.

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