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Revolutionizing Marketing Management: Navigating the Era of New Age Technologies · Study

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ChapterRevolutionizing Marketing Management: Navigating the Era of New Age Technologies

Namrata Prakash2024

Chapter2024

Revolutionizing Marketing Management: Navigating the Era of New Age Technologies

Namrata Prakash · Monu Bhardwaj · Priya Jindal

7 citations·0/0 files stored·Emerald Group Publishing Limited eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

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References

2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior 2020Digital Analytics: Modeling for Insights and New Methods 2020Experience and attitude towards luxury brands consumption in an emerging market 2021RETRACTED: Traditional marketing analytics, big data analytics and big data system quality and the success of new product development 2022Modelling barriers to wearable technologies in Indian context: validating the moderating role of technology literacy 2024Resistance to O2O technology platform adoption among small retailers: The influence of visibility and discoverability 2024The Intersection of Ethics and Big Data 2020How to leverage internet of things data to generate benefits for sales and marketing

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Year2024

Typechapter

Published2024-12-02

VenueEmerald Group Publishing Limited eBooks

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/978-1-83608-708-320241007

openalex_workW4404931845

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