Multimodality at destination: A focus on domestic tourism

Abstract

Transport externalities can strongly affect the attractiveness of tourist destinations. Tourists' multimodality at destination, reducing private motorised mobility, improves sustainability and city appeal. The paper explores tourists' intention to utilise multiple modes of transport via a survey of more than 1900 potential tourists in Italy. It reports ordered probit model results, indicating that transport mode towards destination, information, and tourists' age are crucial. The beneficiaries of the results this paper produces are: 1) public decision-makers who can exploit this information when defining transport service characteristics (e.g., efficiency and comfort); 2) tour operators who can fruitfully use these results when including transport services in their products, along with accommodation and catering; 3) tourism managers who can stimulate multimodality by targeting specific initiatives to different population groups. • Multimodality at destination can alleviate car-use-generated negative externalities. • Multimodality is investigated among Italian tourists considering a visit to Rome. • Two ordered probit models identify the drivers of multimodality intentions at destination. • Results indicate that mode choice towards Rome, information, and tourists' age are relevant. • The paper suggests implementing managerially and geographically integrated policies.

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