Research and Modeling of Commercial Location Selection Based on Geographic Big Data and Mobile Signaling Data—A Case Study of the Central Urban Area of Beijing

Abstract

The layout and site selection strategy of commercial facilities are crucial for both enterprise performance and market image, while also significantly impacting the overall planning of urban commercial environments. However, conventional methods of choosing sites sometimes depend on outdated management information systems or static statistical models, which may not take into account all relevant factors and have poor data quality. By utilizing geographical big data and geographical artificial intelligence, this study improves the viability of commercial layout and site selection methods. This study utilizes mobile phone signaling data from Beijing combined with point-of-interest (POI) data from within the Sixth Ring Road of Beijing to identify user behaviors using algorithms. Through a combination of BiLSTM-RF and reinforcement learning algorithms, a population location prediction algorithm is constructed to address the issues of inaccurate and outdated population flow data in commercial site selection. The forecast distribution has a high level of accuracy, with a prediction accuracy rate of 73.2%. Additionally, based on geographical big data, the urban landscape is reconstructed to create a 3D model of Beijing. An immersive interactive commercial site selection system is implemented using the Unreal Engine.

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