Mind the gap: re-thinking digital skills in journalism education in Germany

Abstract

This study explores the intersection of technological advancements in the media industry and the realities of journalism education, aiming to align discussions on digital transformation in journalism with educational practices. An online survey of 228 young journalists from Germany was conducted to assess their editorial tasks, perceptions of technological change, and digital skills acquired during their journalism studies in the higher education sector. The findings indicate that content creation and writing are considered highly important by the majority of young professionals, with significant emphasis placed on integrating social media into their work. There is a broad acknowledgment of growing technical requirements, including mobile journalism, data journalism, and new content channels like blogs, newsletters, or podcasts, which reflects a shift towards a multi-skilled profile for journalists. However, the study also highlights that many journalists reporting insufficient exposure to critical digital skills such as search engine optimization, user metrics, data journalism, and coding. This indicates a need for journalism education programs in Germany to better address these emerging trends and prepare students for the demands of the digital media landscape.

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