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Identificación de rasgos básicos en el diseño de logotipos: el caso de las entidades de la Federación de ONG Caldas
14 references·0 citing·41 second hop
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References

  • 1990Metodología de análisis de contenido : teoría y práctica441 cited
  • 2007Métodos cuantitativos de investigación en comunicación269 cited
  • 2019The influence of brand color identity on brand association and loyalty161 cited
  • 2018Co-creating corporate brand identity with online brand communities: A managerial perspective158 cited
  • 2019Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity114 cited
  • 2020Consumer-brand identity and online advertising message elaboration61 cited
  • 2015Corporate rebranding: effects of corporate visual identity changes on employees and consumers45 cited
  • 2018La simplicidad en el diseño de marcas gráficas: análisis de la preferencia22 cited
  • 2021Integrating Social Media in NGO Strategic Communication17 cited
  • 2020El papel de la tipografía en la percepción de una marca15 cited
  • 2021An analysis of feminist graphics published on Instagram by Spanish female professionals on the subject of International Women’s Day (2019-2020)12 cited
  • 2015Las funcionalidades de los grafismos en los mensajes periodísticos: análisis y propuesta sistematizadora7 cited
  • 2022Identidad Visual Editorial Dinámica y diseño de portadas: el caso de La Luna de Metrópoli (2018-2020)6 cited
  • 2018La identidad visual en el sector de la moda sostenible

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