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Impact of advertising and sales promotion expenses on the sales performance of Jordanian companies: The moderating role of firm size
16 references·1 citing·55 second hop
Impact of advertising and sales promotion expenses on the sales performance of Jordanian companies: The moderating role of firm size (2024)Impact of advertising and sales promotion…ESG impact on performance of US S&P 500-listed firms (2020)ESG impact on performance of …Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Revisión de la productividad …The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement (2017)The effect of sensory brand e…Tax avoidance and firm value: evidence from China (2014)Tax avoidance and firm value:…Digital marketing and social media: Why bother? (2014)Digital marketing and social …Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Product Innovations, Advertising, and Stock Returns (2009)Product Innovations, Advertis…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…Corporate tax avoidance and high-powered incentives (2005)Corporate tax avoidance and h…New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…Are corporate tax rates, or countries, converging? (2003)Are corporate tax rates, or c…Liquidity management, operating performance, and corporate value: evidence from Japan and Taiwan (2002)Liquidity management, operati…What to Say When: Advertising Appeals in Evolving Markets (2001)What to Say When: Advertising…The Contingency Value of Complementary Capabilities in Product Development (1999)The Contingency Value of Comp…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Taxes and firm size (1983)Taxes and firm sizeDoes engaging in ESG practices improve banks’ performance in Jordan? (2025)Does engaging in ESG practice…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers (2017)Towards a Positive Theory of the Determination of Accounting Standards. 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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2005Corporate tax avoidance and high-powered incentives2,187 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited
  • 1983Taxes and firm size881 cited
  • 2014Digital marketing and social media: Why bother?772 cited
  • 2020ESG impact on performance of US S&P 500-listed firms650 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 1999The Contingency Value of Complementary Capabilities in Product Development474 cited
  • 2002Liquidity management, operating performance, and corporate value: evidence from Japan and Taiwan412 cited
  • 2003Are corporate tax rates, or countries, converging?371 cited
  • 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
  • 2001What to Say When: Advertising Appeals in Evolving Markets289 cited
  • 2009Product Innovations, Advertising, and Stock Returns264 cited
  • 2014Tax avoidance and firm value: evidence from China217 cited

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2017
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
193 cited

Cited by

  • 2025Does engaging in ESG practices improve banks’ performance in Jordan?28 cited