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Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference
16 references·0 citing·48 second hop
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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1996Reading images: the grammar of visual design8,741 cited
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  • 2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited
  • 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
  • 2015Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments295 cited
  • 2009Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation244 cited
  • 2006Ratios in Proportion: What Should the Shape of the Package Be?240 cited
  • 1993The Operation of Visual Imagery as a Mediator of Advertising Effects207 cited
  • 2017Color Saturation Increases Perceived Product Size199 cited
  • 2011Narrative ads: The effect of argument strength and story format

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173 cited
  • 2017Package color saturation and food healthfulness perceptions163 cited
  • 2018Humanizing Products with Handwritten Typefaces162 cited
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