Impact of AI Virtual Anchors on Traditional News Anchors

Linhan Li

16 citations0/0 files storedInternational Journal of Knowledge Management

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Journalism and Media Studies Media and Digital Communication Technology's Impact on Media

Abstract

Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.

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References

2021Artificial Intelligence in News Media: Current Perceptions and Future Outlook 2022Deepfakes: Deceptions, mitigations, and opportunities 2024REVIEWING THE ETHICAL IMPLICATIONS OF AI IN DECISION MAKING PROCESSES 2024The Era of Artificial Intelligence Deception: Unraveling the Complexities of False Realities and Emerging Threats of Misinformation 2022The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media 2020Newsmakers 2020Tackling COVID-19 through Responsible AI Innovation: Five Steps in the Right Direction 2022Ethical assurance: a practical approach to the responsible design, development, and deployment of data-driven technologies

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