Articlediamond2024

HOLISTIC MARKETING AND SUSTAINABILITY: INSIGHTS FROM A BIBLIOMETRIC ANALYSIS OF GLOBAL RESEARCH

5 citations0/0 files storedBangladesh Journal of Multidisciplinary Scientific Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

Sustainability has grown into vital focus in global business practices, with companies increasingly integrating sustainable strategies into their marketing approaches. However, research on the convergence of sustainability and holistic marketing still needs to be completed, especially in emerging economies. A cohesive understanding is necessary for businesses to adopt comprehensive strategies that serve both financial and ecological objectives. This study investigates global research trends in incorporating sustainability into holistic marketing. Using a bibliometric analysis, data from 105 peer-reviewed articles published between 1996 and 2024 were analyzed and sourced from Scopus through the PRISMA framework. Visualization tools like VOSviewer were used to map co-authorship networks, keyword co-occurrence, and citation patterns. The results reveal that sustainability is increasingly becoming a focal point in marketing strategies, with significant contributions from developed economies like the United States and the United Kingdom, while emerging economies like India are gradually entering the discourse. The co-occurrence analysis identified four key thematic clusters: sustainability and innovation, marketing and product development, corporate social responsibility (CSR) and supply chain management, and decision-making processes. The findings of this study indicate a growing alignment between sustainability and holistic marketing, particularly in innovation and product development. However, the research remains concentrated in developed regions, highlighting the need for more studies in emerging markets. The results suggest a need for greater collaboration between areas to foster a more global approach to sustainable marketing practices. JEL Classification Codes: M31, Q01, M14.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 5 citations exist upstream.

References

2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework 2017A New Paradigm for Systematic Literature Reviews in Supply Chain Management 2013A Holistic Perspective on Corporate Sustainability Drivers 2016Sustainable supply chain management in emerging economies: Trade-offs between environmental and cost performance 2019What do we mean by sustainability marketing?2020Assessment of corporate social responsibility by addressing sustainable development goals 2020Big data analytics capability and decision making performance in emerging market firms: The role of contractual and relational governance mechanisms 2019Drivers of Sustainable Supply Chain Management: Identification and Classification

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.